Blogs help you grow your business by connecting to more and more people who might need your products. It builds a direct connection between the consumers and the brand when the blogs help them understand the products in a better way. The most important thing about blogging is blogging frequently. No one comes back to a dormant blog therefore you have to make sure that your blog has what the audience needs.
If you already have a business website, simply add a blog page to the website and upload weekly or biweekly blogs to attract people.
Not many people are familiar with google ads or consider them but they are also very effective for advertising your business. The ads you notice on top of the page and on the sides of the text when you are reading articles on google are the ones that are paid promotions. Businesses advertise on google according to PPC or Pay-per-click. PPC means that you pay for the number of clicks that your ad gets. Every time someone goes to our website by clicking on the ad, Google charges your bank account.
In this age of social media, everything is advertised on the internet. If you want to get in front of your target audience, use social media platforms to get their attention. To boost the number of people who see your ads you would have to pay Facebook or Instagram but in the end, it will all be worth it. You can control everything with a social media ad. Even the brick and mortar shop at the corner is also advertising on social media because it is cheap and effective to get even the local audience’s attention.