Seo Audit
If you want to discover the best ways to increase search engine optimization for your website, you will want to start an SEO website audit. An audit will help you identify the strengths and weaknesses of your site.
That way, you can leverage your strengths while making strategic improvements in the weakest areas of your SEO.
Find Keywords with Less Competition
There are hundreds of keywords that people use on google when they are looking for something. If you want to rank a new website in the google search, find low competition keywords, and add them to the website content or the blog posts.
Some keywords can be very difficult to add and make the writing sound gibberish. Look for effective ways to use keywords in the text so that the text is easy-to-read and SEO-friendly.
Add the keywords in the headings, and in paragraphs as many times as comfortably possible. But don’t overdo it.
Remember to bold the keywords so that it is easier for the search engine to identify them.
Post frequently
Updating your website regularly with fresh content is key. Your readers are driven by your content, and clearly, so are search engines. Posting content regularly is considered the best indicator of a website’s relevancy, so always stay on top of your content game. Also, schedule a reminder for auditing your content. Audit your content as frequently as you can – quarterly, monthly, or even weekly.
Content is King
There are no substitutes for quality content. It’s the primary force that drives your ranking on search engines. Write content that is focused towards your target audience to increase traffic and improve your website’s relevance and authority.
That being said, there are some things in addition to the quality of your content, that can influence your search engine ranking. For example – keywords. As a general rule, spread your target keyword phrase throughout the content, and be sure to use the keyword phrase at 1 or 2 places in the opening as well as closing paragraphs.
Be sure never to compromise on good quality content for SEO, though.
Improve the website loading speed
About 10 years ago, Google realized that users like websites that load fairly quickly more than ones that take a few more seconds. This led to Google adding site speed as a ranking factor. In fact, the website speed is now important enough to become a make or break factor for your ranking on Google.
Fortunately, Google has built a few SEO tools that can help you in the process of improving your website’s loading speed:
· PageSpeed Insights: This tool helps website devs improve a website’s performance
· Accelerated Mobile Pages Project: This tool is focused on improving the loading speed of mobile websites
· Test My Site: This tool helps identify the responsiveness or mobile-friendliness of a website and includes speed as one of the parameters
